How many bucks for a bottle of Chuck? Is it two buck- or three buck- Chuck?

A conversation with my co-worker Jason:

JASON:  If I had a party and someone showed up with Two Buck Chuck, I would send them back to the wine store.

GANDA:  Would you really?

JASON: Maybe not...

GANDA: Two Buck Chuck is like 40s for yuppies.   Or hippies.