I don't believe in restaurant hoarding (obviously). It's hard enough to keep a restaurant afloat, what with lease increases, fickle taste, and trickly profit margins; it's got to be even harder when your most ardent patrons selfishly refuse to sing your praises aloud. So I worry about the fate of my new favorite lunch place.
About once a week, my co-workers and I brave the brutal West Side gales for lunch at RIB. With its stainless steel curves, sleek black pleather booths and usually unmanned bar stools at lunch, it looks like a loners' diner out of a Hopper painting. It is a total travesty that RIB is almost always empty at lunch, while that boring little Chick Inn up on Hudson is always bumping. Why do people accept and encourage mediocrity when quality and superior atmosphere can be found just two blocks west?
We're crazy about the 12 hour brisket sandwich, a good three inch pile of the most buttery cross-grain slices of beef, with caramelized onions and a smidge of horseradish mayo on a lightly toasted brioche-like bun ($11.50). If you need something a tiny bit lighter, try the piled-high pulled pork sandwich, mixed with sweet-tart Carolina mustard sauce and celery seed-dotted shreds of coleslaw on the same toasted, airy bun ($10.50). Need to pack on a little flesh for hibernation season? Go with the hefty, cooked to order burger with Hoop cheddar and marinated tomatoes, and spoon a little homemade chow chow relish on top ($10.50). Every sandwich comes with a pile of mesclun and cherry tomatoes tossed with the cool, zingy refrigerator pickles -- slices of deseeded cucumber and onion freshly marinated in sweetened white vinegar. You'll be fighting with your tablemates over the most genius item on the menu -- an enormous bowl of super-crisp, hot barbecue fries, tossed in that salty-sweet rust-colored seasoning that usually coats BarBQ flavored chips, served with a little cup of creamy buttermilk dip ($6.95). Add a mason jar of their homemade lemonade or Southern-style sweet tea and you've got a getaway that redeems even the dreariest workday.
So please, people, don't sentence me to a lifetime of neutral chicken breast sandwiches and flatlining greens over at that other place. Help keep RIB in business. Tip the hottie waiters well. And don't be afraid to tell your friends.
RIB
357 West St. between Clarkson and Leroy
(212) 336-9330
1 9 to Houston St.

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