I was a little worried about turnout for the Gourmet Institute panel on blogging -- I mean, who wants to listen to a bunch of bloggers when Masaharu Morimoto is down the hall doing a cooking demo, and wine is being liberally poured into shiny crystal in the tasting room? As it turns out, we had a healthy audience of about 30, mostly young people in casual garb. Before we settled in the auditorium, Ben Leventhal of Eater wondered if anyone was going to throw tomatoes.
It was a fun discussion, and I'm glad there were no tomatoes -- though it might have been fun to parry a little. Some highlights:
Ben Leventhal (Eater) revealed that Eater's readers are half male, half female, are mostly 25-34, go out to eat 5 times a week on average (!), and have 2-5 cocktails every time they go out. "So they're drunk when they're reading Eater," he joked. Adorable. He also thinks that blogging has already become a legitimate job and speculated that strong bloggers, like those at Gawker, could be making $100K/yr.
Tyler Colman (Dr. Vino) doesn't allow wine advertisers on his blog because he wants people to trust his recs, and pay-to-play is the fastest way to lose that audience. He makes a pittance on advertising and makes more from the business that has grown out of the blog -- private wine tastings, classes, etc. I really enjoyed his friendly, inclusive demeanor. He's the opposite of a wine snob. I'm looking forward to perusing his archives (and finding an appropriate wine for my upcoming birthday.)
Ed Levine (Serious Eats) had a lot to say on the topic of the WSJ blog payola exposé. He made the strong argument that old media has been taking freebies for much longer than bloggers have. When asked what it was like to go from print to blog, he said that he was born for the blog medium.
The panel also discussed Gawker, Restaurant Girl, Yelpers, the speed of publishing, how blogs are changing new media, and more. I've never been on a panel, and as I said to the panelists before we began, who doesn't like to hear themselves talk? I hope I didn't come off as a total jerk. Doug says I did alright, but he's on my side, of course.
Biggest thrill for me: during introductions, Ruth Reichl announced to an entire room full of people today that this blog was the first one she started reading regularly.
!!!!!!!!!!!!
I was plotzing. I must have been as red as a beet.