You Are What You Eat, Björn Jeffery

bjornjeffery.jpgName: Björn Jeffery

Occupation: CEO & Internet Strategist of Good Old

Neighborhood: Johanneshov, Stockholm

Relationship status:
Living with my girlfriend

What did you eat today?

I just ate a veggie bagel for breakfast. But yesterday I had so good food that it inspired me to answer this thing – finally. I had an amazing deep fried salmon roll with Chinese mustard (red hot), followed by some amazing noodles with flat iron angus steak on top. Fab!

What do you never eat?

Things in shells, if I can avoid them. Not at all fond of crabs, crayfish, mussels and that stuff. I think the shell is there for a reason – someone’s telling us to leave them alone.

Complete this sentence:  In my refrigerator, you can always find:

Mustard – the ultimate condiment that you can have on absolutely anything – including a cheese sandwich.

What is your favorite kitchen item?

An old school pot for making stews and casseroles. Throw something in there, leave it for a few hours, and somehow it always tastes good.

Where do you eat out most frequently?

The local thai place. Surprisingly good for being a local actually. Apart from that, I like Jacobs on Riddargatan that does both Danish smørrebrød and French main courses. Clearly underrated place.

World ends tomorrow.  What would you like for your last meal?

Something Asian – probably something fairly simple like proper Kung Pao Chicken with those amazing garlic stirred beans that they have there (in China that is – I’ve never found them anywhere else). No point making things more complicated than they have to be if you’re going to pop your clogs in an hour or two anyway.

3 thoughts on “You Are What You Eat, Björn Jeffery

  1. Have you noticed how prudent and un-gluttonous these Swedish last meals are? I think it’s “lagom”, which can be thought of as the Goldilocks adjective — not too much, not too little, just right.

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